Our store’s location

No appointment is necessary – come by during our open hours and we are happy to help you!

The Rossmann Group – Manhattan186 1st Avenue

New York, NY 10009

(347) 552-2258

Monday-Friday – 12 PM to 8 PM

Saturday-Sunday 12 PM to 4 PM


rossmann group storefront

ASUS can suck it

I’m going to start copying and pasting generic shit to every customer who emails me just like ASUS.


RicardoHello Louis Rossmann, thank you for contacting ASUS support. Please give me a few moments to review your information. I will be with you shortly.

How may I assist you today?

Louis Rossmann I have an RMA # USG7411290 for a Nexus 7 tablet, it arrived at the service center last Monday

When will it be finished?

RicardoI will be more than happy, to do a check on this for you; one moment please.

Thank you for your patience. Your tablet is currently in repairs as of 2014/01/15 and they are working on it.

The average turnaround time for service is 5-7 business days in house.

This does not include shipping and other exceptions. Also, please note that this does not apply if physical damage is found or the unit is out of warranty.

The exceptions include but are not limited to; a part shortage on the unit, out of warranty related issues, or delays due to a natural disaster.

This does not include weekends, only Monday to Friday.

Louis Rossmann You just copied and pasted that from somewhere

It has been seven days now, so can you answer my question?

It’s been a week and I haven’t received one phone call or email acknowledging that ASUS has received it.

RicardoLouis that is the only update i am seeing in our system at this time. It is in repairs as of that date and you are still in the TAT time frame.

I do apologize for any inconvenience caused at this time and delay.

iMac repair – we do that.

The most often  asked questions as someone walks in here are usually

a) “Are you only mac?”

b) “Do you just do laptops?”

The answer to both is a resounding NO!

iMacs may not be portable, but they are made without the average user in mind – just like most Apple products, and we do indeed service them.

They seal in dust ensuring they will run hot in no time, and place the hard drive behind a clusterf(*% of crap making it difficult for the end user to service. You’re not alone if you have an iMac problem, but want nothing to do with servicing them.

We do service these on a regular basis, and we’re woring on getting the website caught up with the services.

I can’t fault a reader who says I sound very ethical.

Or her daughter. Some people you meet remind me why I love this business.

We stock parts. Well, most of the time.

I find it ironic that I am writing this post on a day that some douche who told a tech “fuck you” wanted to “speak to the manager” after a staff member said we were out of iPhone 4S batteries. The tech said that we would get them in tomorrow, which the douche customer replied to with “fuck you.” Maybe he expected that I manufacture the cells & wrap them in a black plastic and stamp an Apple logo on it while serving it to him on a platter. Anyway: BACK TO THE POINT. 🙂

For the most part, I believe in parts stocking. Before advertising, staff, or a workspace, the first place I invested my money was parts. On average, at any given level I’ve been at with my business, I’ve been ahead of the curve stocking all sorts of odds and ends I needed to provide my customers with instant turnaround, and if you’re starting your own repair business, you should too. Stock parts. Stocking parts means instant turnaround. Stocking parts means less lying when you fuck something up and need to fix it on the sly to avoid an angry customer. Stock parts and the superiority of your service to others will speak for itself and make up for what you took from your marketing budget to purchase stock for your business.

It worked for us.


Authorize.net is a pain in the ass.

Press 1 to repeat this automated, useless advice

Press 2 to return to the main menu

Press 3 to switch to a merchant services provider that answers the phone and helps you with your issues in a timely manner.

Press 4 to deal with an account login ID page that says you have misspelled your own name

Press 5 to deal with live chat that cannot help you without your login ID

820-2850 motherboard – the next Apple recall.

820-2850 motherboards are dropping dead at a faster rate everyday. The biggest problem facing this board is improper fan control. Regardless of how hot the CPU or GPU become, the fans run at a lethargic 1000 rpm or lower for up to ten minutes at a time, boiling the board.

If you have a 2010 15.4” A1286 Macbook Pro, it probably has an 820-2850 motherboard inside of it. If it does, this is bad news for you,as it will likely continue to fail again and again. A good solution is to replace it with the compatible 820-2915 motherboard, and associated battery.  You can put a new 820-2915 board inside, and buy the compatible battery for it, and you’re set. The difference in the boards is only in the battery connector. 820-2915 boards have a battery connector on top, as opposed to on the side. See the picture below.

There are several Apple products that have been recalled for silly issues. Some should have been recalled, but never were. In 2007-2008, we had the A1226 & A1260 machine with dying G84-602-A2 graphics chips, and screen frames that cracked like paperclips at the bottom. The A1286 2008/2009 Unibody Macbook Pro had a back covers composed of two pieces of glued together aluminum that fall apart as the heavy display assembly moves back and forth. This 2010 should be next.

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Manhattan review pages:

Yelp! page for our Manhattan workshop.

Google+ page for our Manhattan workshop.

Brooklyn review pages:

Google+ page for our Brooklyn workshop.

Yelp! page for our Brooklyn workshop.

We believe in minimal paid advertising, and rely on word of mouth to keep prices down. If you had a good experience and want to tell the world, or hate us more than anyone you’ve met, here’s your chance to be heard!

Yelp! requires registration: Google Places simply requires a gmail account.

Outsourcing laptop & cellphone repair: the benefits & tradeoffs.

Outsourcing can be a useful tool, or a business’s downfall. The success of outsourcing depends on its implementation. I’d like to discuss some of the pros and cons of outsourcing.

Outsourcing helps provide consistency in work quality.

Outsourcing can help a franchising business by providing consistency in experience.  It is difficult to start a business in a niche industry and keep your customers happy. A mixture of establishing unique policies and specific expertise allows this to happen. Even after  you’ve gone through the trouble of cherrypicking the right people, it’s going to take a lot of training to get them up to speed so they provide a high level of service. This is difficult to do with one location – as you franchise and build out 2, 5, 10, 100 locations – it becomes infinitely more difficult. As any business owner knows, finding good help is incredibly difficult. Even when a business does find good help, turnover rates can still damage their reputation while they are understaffed.

Outsourcing can provide this consistency. If each office in the franchise has service performed by a single contractor, you eliminate the hassle of training employees at each location to provide this level of service. Only one office, the outsourcee, will have to provide the level of service you desire, for every office in the franchise.

When you outsource service, all you must do in house is customer service. You may choose to outsource this as well, merely serving as a drop off & pick up depot that performs the final billing to the customer. A common scenario is outsourcing tech work, while keeping customer service in house. This has become increasingly common as work on modern laptops becomes more involved and difficult. You can have 50 stores and they will all provide the same level of service because they are utilizing one centralized service provider.

Outsourcing allows you to tackle high end challenges without training expense.

Let’s find an example. Five years ago, when the light went out on a screen, it required replacing a board the size of your middle finger. A high school dropout with minimal experience can be taught how to do this in under 20 minutes. Now, when the light goes out, there are 0402 and 24 pin QFN packages that must be replaced using advanced soldering skill. A repair I could teach my grandmother how to do has now become a repair the average experienced technician does not want to take on! This is still just as prevalent a problem in laptop repair as it was five years ago. People will still walk in wanting it done. What do we do?

You could hire a technician and teach him the advanced soldering skills. This may be time consuming and unfruitful, as he or she will eventually have to try their luck on a customer’s device, which they may or may not break – costing you money and headache. Even if the technician does learn the process, you cannot rely on their longevity. They may take that skill and go elsewhere, forcing you to repeat the painful process. The only true way to guarantee that someone knows what they are doing, is to have them DO it. Regardless of whether they are working on your devices or a customer’s, a newbie will eventually break something. The headache and bill associated will rest on you. Imagine repeating this process times 100 stores  – and you’ll see why people like outsourcing.

As can be seen below, the left is something a 2 year old could unplug and plug back in. On the right – not so much!

Outsourcing jobs to a company more efficient at handling that specific job can save you money.

Let’s say you are not specialized in a field. With experience, you are able to become more efficient. As this efficiency improves, your prices can go down as less mistakes are made, as work is performed quicker, as parts are obtained cheaper, as shortcuts make themselves known. Let’s say a repair job requires a $15 part, and 3 hours of a technician’s time. The first part is soldered improperly and rendered useless. The technician makes $18/hr – so three hours of his time is worth $54. Let’s say it doesn’t work at the end for some unforseen reason. You put $84 in, and do not have a solution. If an outsourced service provider can do this job in an hour for $40, be honest with yourself and realize you are better off outsourcing this job until you can reach their level of efficiency.

Outsourcing allows you to take on jobs beyond your capacity.

Retail businesses often hire seasonal employees, for the holidays. They know where their spikes are, and they hire temporary staff to handle these spikes. This is simple for a KMART or a JcPenney. Putting clothes on shelves is different than replacing screens on the new Macbook Air, or replacing small soldered components. You can get rid of the seasonal employee at these stores as soon as Christmas is over. However, technicians take time to train. By the time you have someone up to muster, your spike may be over. Also, unlike seasonal retail outlets, repair facilities do not know when their spikes will arrive! A simple solution is to have a hybrid of outsourcing, where work you cannot do within your specified timeframe is outsourced, while jobs you have the time to handle get done in houjse. You will make less profit off of the repair. This is much better than no profit when the customer comes in to take their machine back because it’s been 4 days and you haven’t fixed it yet.

Outsourcing can turn customer service and internal communication into a game of telephone.

We work in a tricky business. Let’s take a plausible scenario.

A customer brings in a laptop with a busted screen. The customer service rep sends it to the outsourced repair center, who informs them the back cover holding the screen is coming unglued, requiring replacement as well. The repair center calls back to inform the outsourcer of the bad news, and the outsourcer then relays the information to the customer. The customer, irritated that the price change, asks if there are alternatives. “Can it be glued back together?” The customer service rep is not equipt to handle advanced followup questions without calling the service center back. He can say no, and the customer will ask why, but he won’t have a real answer to give. He can say yes, which the repair center will say they cannot do. Or, he can say “I don’t know” – the god’s honest truth. However, at this point, the confidence is lost because he doesn’t sound like he knows what he is doing.

You only get one or two chances to do this before they don’t trust you at all. Let’s say later on the wi-fi card appears to have gone bad. You call, they ask how this could happen, how you didn’t notice it at first, is it not connecting at all or just bad signal, and you either have to call up the service center again to get an answer or just flat out lie. And these don’t work.

How about another one!

A motherboard is liquid damaged, but still works. A customer brings it in and says it’s been spill damaged, and may have a bad board. The outsourcer may not be a technician; he’s just a customer service guy with minimal laptop repair know how. He hits the power button, it doesn’t turn on. He figures the customer is correct, the logic board is bad, so he sends it off. What the outsourcer doesn’t know, is that the computer worked – it WORKED! It was dropped off because the customer just wanted to make sure it wasn’t damaged further. It wasn’t turning on because of a dead battery, and the customer service person didn’t check it on a charger. Not being a technician, he simply went ahead with the customer’s diagnosis.

In this case, the board is given to the outsourced repair center. They don’t even it look at it for a while because they give a longer turnaround time. The customer comes into the store two days later, because he simply expected it to be a quick cleaning, wondering why it isn’t done. He asks for it back since he knew it worked – it simply had a dead battery. The customer didn’t tell the store rep he knew the battery was dead at the time. The customer service rep cannot give the laptop back because the board is at another location. Busted!

Further, outsourcing takes away the ability for instant turnaround, giving local competitors a chance to shoot ahead. The ability to tell someone “we’ll do it in a day” for something difficult, or “well finish it in a half hour” for something simple, in our experience, is a competitive game changer that is only possible with the most stringent outsourcing.

In conclusion!

Outsourcing can be a great tool if managed properly. Outsourcing everything is not always the answer. Outsourcing nothing is not necessarily the answer. Our company takes pride in taking on jobs that would typically be outsourced. However, at the same time, we are not going to beat our heads against the wall and spend more money to do the same job that someone else can do faster, cheaper, and better.

We feel outsourcing is most successful if you keep open lines of communication with the outsourced service provider. Meaning, ask questions – lots of them. Get details, as many as you can, on any problem that comes up – so you are ready to communicate them to a customer, and handle the questions you are going to be asked. Minimize the amount of a job that must be outsourced, so that you remain more in control of the job. For example, you can’t accuse the outsourcee of scratching a phone if you send them the motherboard by itself. Inspect the work done on a regular basis so you can see if there are quality issues that may come back and bite you in the ass later.

Can you just tighten this so it works??

Something every technician will encounter during their professional career – the customer radiating irritation and disdain that their services cost money.